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Who would've guessed that the way for us to solve all of our biggest problems was to approach them from roughly the opposite way to how we have always tried to deal with them (since we first started trying to deal with them)? And yes I do mean all of them, not just figuratively, and I do mean opposite and not just a little different.
     If we can solve our biggest problems so that the richest and most powerful people in the world can make trillions of dollars as we're solving them, then solve them we will: This is not deriding, it's not condescending, it's just a fact of life. This is not all The Prince Principle is about but it is the part of it that highlights why it is so significant; a true opposite approach, and one that the rich and powerful cannot resist. It's not just the money. It's the motivations and desires of those with money and power stretching right across the spectrum of their wants and needs. What do the rich and powerful who are involved in a particular major problem want and need? RIGHT, now let's find a way to give them all of it inseparably packaged up in a solution to that major problem. It is a lot more nuanced than this, but if we wanted to look at the simple view of why this is so valuable, so important to our future, then this is it. About 116,000 words.

Extracts from The Prince Principle

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